Out of the Archive Box: The Borthwick Institute for Archives podcast
Out of the Archive Box: The Borthwick Institute for Archives podcast’s biggest search strength is its visibility for history-focused archive queries, especially the “history archive(s)” and “historic archives” terms that are already placing on Apple and Spotify search. Its clearest missed opportunity is broader storytelling-intent coverage—keywords like “heritage archive stories,” “archival stories,” “storytelling archives,” and “archivist stories” are not yet ranking, leaving room to capture listeners searching for narrative-led archive content.
Keywords the show is winning
Search terms this show already ranks for today.
- festivity customs#3Apple
- history archive#18Apple
- history archives#18Apple
- holly emily emotional stories#19Apple
- team archives#27Spotify
- historic archives#31Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- heritage archive storiesnot ranking
- history archives explorationnot ranking
- history stories archivenot ranking
- archival storiesnot ranking
- storytelling archivesnot ranking
- archivist storiesnot ranking
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