Our Rights Stories’ biggest search strength is its strong visibility for high-intent justice and legal-aid related terms like “systemic barriers” and “client legal aid,” positioning it clearly in Apple and at least one key Spotify foothold. The clearest missed opportunity is expanding discovery for region- and category-specific audiences by targeting keywords it currently doesn’t rank for, especially “scotland podcast”/“scottish podcast” and broader “social justice”/“civil rights” phrasing.
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Keywords the show is winning
Search terms this show already ranks for today.
- systemic barriers#1Apple
- equal rights stories#2Spotify
- justice battles#3Apple
- client legal aid#7Apple
- professional responsibilities#9Apple
- residential event#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- scotland podcastnot ranking
- scottish podcastnot ranking
- social justice podcastnot ranking
- civil rights podcastnot ranking
- scotland football podcastnot ranking
- social justice podcastsnot ranking
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