Otterline Report NHL / NBA’s biggest search strength is its ability to capture intent-driven queries around analysts and analytics (“ben pasternak,” “edge analytics news,” and “nba analytics”) while also supporting community and format-adjacent terms like “audience chat” and “reply guy approach.” Its clearest missed opportunity is broader category-level discovery for “sports analysis podcast” and related bettor-oriented searches (“sports betting podcasts,” “podcast for bettors,” and “sports wager insights”), which appear in the relevant list but are not yet being targeted in search results.
Keywords the show is winning
Search terms this show already ranks for today.
- ben pasternak#10Apple
- audience chat#24Apple
- reply guy approach#33Apple
- lyon lens#43Spotify
- edge analytics news#48Spotify
- nba analytics#54Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sports analysis podcastnot ranking
- sports betting podcastsnot ranking
- podcast for bettorsnot ranking
- sports analysis podcastsnot ranking
- sports wager insightsnot ranking
- pro sports insightsnot ranking
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