OTO Journal’s biggest search strength is consistently strong Spotify visibility across high-intent medical and research terms, led by “panel testing” and “medical comorbidities.” Its clearest missed opportunity is broadening discoverability for general “health podcast” phrasing—especially “medical podcasts,” “medical podcast,” and “healthcare podcast,” which it does not yet rank for on Apple or Spotify.
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Keywords the show is winning
Search terms this show already ranks for today.
- demographic analysis#1Apple
- panel testing#2Apple
- adult study programs#2Apple
- medical comorbidities#3Apple
- head and neck surgery#4Spotify
- global significance#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- health podcast seriesnot ranking
- medical research podcastnot ranking
- medical podcastnot ranking
- uk health podcastsnot ranking
- healthcare podcastnot ranking
- medical podcastsnot ranking
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