Osterholm Update’s biggest search strength is its dominance on high-intent illness and disease queries, especially “infectious disease” on both Apple and Spotify, where it also maintains strong visibility for related topic terms. Its clearest missed opportunity is expanding into broader “medical/health podcast” intent keywords—such as “medical expert podcast” and “medical research podcast”—which it does not yet rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- prevent illness#1Apple
- infectious disease#1Apple
- illness symptom control#1Apple
- reporter michael career#1Spotify
- healthcare for animals#1Apple
- health research updates#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- medical expert podcastnot ranking
- medical research podcastnot ranking
- medical expert podcastsnot ranking
- medical news podcastnot ranking
- health industry podcastsnot ranking
- health podcast expertsnot ranking
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