Open Market’s biggest search strength is its ability to capture high-intent niche queries—especially “openair market”—alongside related marketing terms like “city market penetration” and “advertising hosts,” where it already shows strong visibility on major platforms. Its clearest missed opportunity is expanding into broader discovery-level intent for general “marketing podcast” and entrepreneur/startup-focused searches (e.g., “marketing podcast for entrepreneurs,” “startup marketing podcasts,” and “business podcast marketing”), where it currently has no presence.
Keywords the show is winning
Search terms this show already ranks for today.
- openair market#1Spotify
- ad platform tools#2Apple
- city market penetration#2Spotify
- advertising industry news#2Spotify
- bryan scanlon market niche#2Spotify
- advertising hosts#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing podcast for entrepreneursnot ranking
- startup marketing podcastsnot ranking
- entrepreneur podcast marketingnot ranking
- business podcast marketingnot ranking
- enterprise marketing podcastsnot ranking
- marketing podcastnot ranking
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