Open Adoption Project’s biggest search strength is its ability to dominate high-intent “open adoption” terms—especially “open adoption legal process” where it leads on Spotify—while also maintaining top visibility across core ethical and benefits-focused searches. The clearest missed opportunity is expanding into broader audience-discovery keywords tied to general parenting and community-building intent (like “parenting podcast” and “online podcast community”), where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- ethical adoption#1Spotify
- open adoption experiences#1Apple
- open adoption legal process#1Spotify
- open adoption benefits#1Spotify
- open adoption pros and cons#1Spotify
- open adoption utah#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast about parentingnot ranking
- inclusive parenting podcastnot ranking
- podcast community buildingnot ranking
- growing podcast communitynot ranking
- parenting podcastnot ranking
- online podcast communitynot ranking
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