OnBase: Smashing Sales and Marketing Misalignments shows its biggest search strength in high-intent tactical queries around sales and marketing execution, particularly with strong visibility for “sales and marketing metrics” and adjacent topic terms like mobile lead capture and sales engagement tactics. Its clearest missed opportunity is expanding into broader B2B podcast discovery keywords—such as “b2b marketing podcast,” “b2b sales podcasts,” and “b2b podcast strategy”—that are not yet appearing in its current search footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- sales and marketing metrics#2Apple
- mobile lead capture#2Apple
- sales engagement tactics#3Apple
- demand gen tactics#3Apple
- ai for enterprise success#3Apple
- 360-degree communication#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- b2b marketing podcastnot ranking
- b2b marketing podcastsnot ranking
- b2b podcast marketingnot ranking
- b2b sales podcastsnot ranking
- b2b podcast strategynot ranking
- b2b podcastnot ranking
This is a fraction of what PodSEO sees.
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