On What Tho Podcast’s biggest search strength is its ability to rank for “sports moguls” while also capturing adjacent attention with keywords like “podcast mogul” and “optimistic agent.” Its clearest missed opportunity is expanding into broader, audience-intent phrases such as “real talk sports,” “sports culture podcast,” and “weekly sports show,” which would better align the program with “sports weekly” and “sports talk” discovery searches.
Keywords the show is winning
Search terms this show already ranks for today.
- sports moguls#4Apple
- optimistic agent#11Apple
- podcast mogul#26Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- real talk sportsnot ranking
- sports culture podcastnot ranking
- sports weekly shownot ranking
- fun sports podcastnot ranking
- weekly sports shownot ranking
- professional sports talknot ranking
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