On The Wrong Lead - Horse Racing Podcasts shows its biggest search strength in everyday audience intent, ranking at the top for “everyday purses” and leading on “produce instructional videos,” signaling strong discovery potential for practical racing topics. Its clearest missed opportunity is expanding into broader, bettor-focused search terms—“podcast for bettors,” “betting advice podcast,” and “sports betting podcasts”—where no current rankings appear, limiting visibility for listeners actively seeking betting education and handicapping.
Keywords the show is winning
Search terms this show already ranks for today.
- produce instructional videos#1Spotify
- everyday purses#1Apple
- kentucky oaks 2026#3Apple
- horse racing strategy#3Apple
- wage analysis#8Spotify
- betting theory#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for bettorsnot ranking
- betting advice podcastnot ranking
- game handicappingnot ranking
- sports betting podcastsnot ranking
- betting contentnot ranking
- betting educationnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free