On the Rox shows its biggest search strength in interview- and media-adjacent intent, especially around “liz personal interviews,” “famous interviewees,” and “media slots,” where it is already surfacing on both Apple and Spotify. The clearest missed opportunity is expanding into marketing and PR-specific discovery terms—particularly “public relations podcast,” “marketing podcast,” and “media careers podcast”—to capture listeners searching for how the industry works and for content aimed at marketing teams.
Keywords the show is winning
Search terms this show already ranks for today.
- liz personal interviews#14Apple
- journalist database#29Apple
- female finance experts#42Apple
- famous interviewees#45Apple
- media slots#46Apple
- health content strategies#53Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- public relations podcastnot ranking
- marketing podcast interviewsnot ranking
- marketing podcast hostsnot ranking
- marketing podcastnot ranking
- media careers podcastnot ranking
- podcast for marketing teamsnot ranking
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