On The Books’ biggest search strength is its dominance for intent-led, school-and-career adjacent queries, particularly with top visibility for terms like “student books,” “world book trends,” and “change management books” on both Apple and Spotify. Its clearest missed opportunity is expanding into broader audience-led discovery terms it doesn’t yet rank for—especially “bookkeeping podcast” and “tax and accounting podcast,” which would better capture listeners searching for practical accounting topics.
Keywords the show is winning
Search terms this show already ranks for today.
- student books#1Spotify
- change management books#1Apple
- world book trends#1Spotify
- trust competitive advantage#2Apple
- canadian accounting#2Apple
- online certification program#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- bookkeeping podcastnot ranking
- tax and accounting podcastnot ranking
- business insights podcastnot ranking
- financial insights podcastnot ranking
- accountability podcastnot ranking
- business tech podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free