On the Balance Sheet® is showing its biggest search strength in “economic groups,” where it performs especially well on Spotify, supported by strong visibility across broader economics-and-banking adjacent terms like “nonfarm employment” and “business balance” on Apple. The clearest missed opportunity is expanding into high-intent discovery clusters for “capital markets podcast,” “financial markets podcast,” and “accounting podcast,” which would better align the show with listeners searching beyond economic analysis toward markets and finance-specific formats.
Keywords the show is winning
Search terms this show already ranks for today.
- economic groups#2Spotify
- lending customer service#2Apple
- nonfarm employment#3Apple
- business balance#4Apple
- credit issues#8Spotify
- community banks#9Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- capital markets podcastnot ranking
- financial markets podcastnot ranking
- financial crime podcastnot ranking
- accounting podcastnot ranking
- consulting podcastnot ranking
- small business finance podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free