On Point - Insurance Journal’s biggest search strength is its strong visibility for insurance- and data-focused intent keywords like “insurance fraud analytics,” “underwriting insights,” and “insurance business.” Its clearest missed opportunity is expanding beyond industry terms into broader, high-intent podcast discovery queries for formats and themes such as “creative business podcast,” “marketing podcast interviews,” and “ai and business podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- religious business development#3Apple
- sitecore toolkit#3Apple
- insurance business#4Apple
- underwriting insights#6Apple
- insurance fraud analytics#7Apple
- shopping preferences#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- creative business podcastnot ranking
- marketing podcast interviewsnot ranking
- marketing podcast guestsnot ranking
- podcast business insightsnot ranking
- brinkmann insights podcastnot ranking
- ai and business podcastnot ranking
This is a fraction of what PodSEO sees.
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