On Defence and Security’s biggest search strength is its strong keyword alignment around policy-led discoverability, particularly for terms like “defence policy,” “security policy,” and “security policies,” helping it stand out in Government categories. Its clearest missed opportunity is building coverage for high-intent podcast-style queries—especially “defence podcast,” “national security podcast,” “military podcast,” and both “cybersecurity podcast(s)” variants that it is not yet surfacing for.
Keywords the show is winning
Search terms this show already ranks for today.
- defence policy#1Apple
- security and defense#2Apple
- security policies#9Apple
- security policy#9Apple
- canadian policy analysis#10Apple
- canadian modernization#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- defence podcastnot ranking
- defense and military podcastsnot ranking
- national security podcastnot ranking
- military podcastnot ranking
- cybersecurity podcastnot ranking
- cybersecurity podcastsnot ranking
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