Ohio Roots’ biggest search strength is its dominance on Spotify for “ohio grassroots perspectives” (and additional pull on related Ohio-focused queries like “ohio roots music” and “ohio acoustic nights”). Its clearest missed opportunity is expanding beyond genre- and person-specific search into broader, high-intent categories it currently doesn’t rank for—particularly “local history podcast” and “family history podcast,” which would align with existing performance on “family history through dna.”
Keywords the show is winning
Search terms this show already ranks for today.
- ohio roots music#1Spotify
- ohio grassroots perspectives#1Spotify
- ohio acoustic nights#1Spotify
- vinton county ohio#2Spotify
- paul hicks ohio#2Spotify
- family history through dna#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- local history podcastnot ranking
- obrien podcastnot ranking
- obrien show podcastnot ranking
- official podcastnot ranking
- family history podcastnot ranking
- sociology podcastnot ranking
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