The NYT’s biggest search strength is its top visibility for “unexplained incidents,” alongside strong performance on a set of other high-intent topics, suggesting its discovery engine is effectively matching niche queries on Apple Podcasts. Its clearest missed opportunity is expanding into “radio”-framed searches—especially “radio news” and related “radio health journal” and “radio listening” queries—which are currently absent from its keyword footprint.
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Keywords the show is winning
Search terms this show already ranks for today.
- unexplained incidents#1Apple
- fire risk zones#1Apple
- arab economic policymakers#1Apple
- chip usher legal battle#1Apple
- regional despots#1Apple
- chip usher lawyer news#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- radio newsnot ranking
- reader rightsnot ranking
- radio news usanot ranking
- radio health journalnot ranking
- elder radio programsnot ranking
- radio listeningnot ranking
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