Not Made In China’s biggest search strength is its adoption-and-identity themed discovery queries, particularly around reconnecting and searching for birth family. Its clearest missed opportunity is expanding into broader audience-intent terms like adoption journey and motherhood/parenting framing, since it currently does not rank for inclusive parenting or podcast-style queries (e.g., “adoption story podcasts” and “motherhood journey podcast”).
5.0*4 ratings
26shows recommend it
Keywords the show is winning
Search terms this show already ranks for today.
- reconnecting with birth family#2Apple
- relationship quirks#2Apple
- searching birth family#3Apple
- china experiences#5Spotify
- adopted pet makeover#7Spotify
- adoption experiences#9Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- adoption story podcastsnot ranking
- adoption journey vlognot ranking
- inclusive parenting podcastnot ranking
- podcast about parentingnot ranking
- parenting stories podcastnot ranking
- motherhood journey podcastnot ranking
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