The podcast’s biggest search strength is its ability to capture niche queries around nonprofit journalism and nonprofit news media, as shown by rankings for terms like “nonprofit journalism” and “nonprofit news media.” Its clearest missed opportunity is expanding into broader, high-intent discovery searches for “weekly news and politics” and related “news and politics” / “politics news” keywords where it currently doesn’t rank.
Keywords the show is winning
Search terms this show already ranks for today.
- boulder boulder#18Spotify
- chafee amendment#21Spotify
- specialized formats#25Spotify
- barriers to print#25Spotify
- nonprofit news media#44Spotify
- nonprofit journalism#49Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- weekly news and politicsnot ranking
- news and politicsnot ranking
- politics and newsnot ranking
- news and politics reviewnot ranking
- politics newsnot ranking
- news and opinionnot ranking
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