Next City’s biggest search strength is its strong visibility around “city solutions,” where it already performs notably well on Apple and Spotify. The clearest missed opportunity is expanding discovery for broader “urban policy” and “urban tech leadership” intent keywords—such as “urban policy experts,” “urban tech leaders,” and “urban innovation leaders”—that are currently absent from its search footprint.
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Keywords the show is winning
Search terms this show already ranks for today.
- city solutions#2Spotify
- hepp philanthropy#2Apple
- tenant screening practices#3Apple
- isolation during covid stories#4Apple
- equitable policies#4Apple
- sf next neighborhoods#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- urban innovation leadersnot ranking
- urban issues radionot ranking
- urban policy expertsnot ranking
- urban tech leadersnot ranking
- urban policy advisorsnot ranking
- urban interviews nycnot ranking
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