The Newscape Higher Ed Podcast’s biggest search strength is its ability to capture “media ethics” intent, already ranking for multiple closely related ethics-focused queries. Its clearest missed opportunity is expanding into broader “education thought leaders” and leadership-centric search terms such as “educational leaders,” “thought leaders in education,” and “stakeholders in education,” which it does not yet rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- media ethics fox#36Apple
- academic innovation stories#50Apple
- media ethics debates#64Apple
- expense optimization#74Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- education thought leadersnot ranking
- educational leadersnot ranking
- thought leaders in educationnot ranking
- business professor insightsnot ranking
- stakeholders in educationnot ranking
- leaders and educatorsnot ranking
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