New Zealand Racing’s biggest search strength is its consistent visibility for “race weekend” intent, especially “race weekend review,” where it leads on Apple and maintains strong Spotify performance. The clearest missed opportunity is expanding into broader “horseracing/racing news” and “race track coverage” queries—along with a tighter fit to “auckland sports”—to capture higher-level discovery searches beyond weekend-focused terms.
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Keywords the show is winning
Search terms this show already ranks for today.
- race weekend review#1Apple
- race weekend previews#6Apple
- weekend racing#13Apple
- trackside banter#21Apple
- race weekend#29Apple
- auckland sports fans#40Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- horseracing newsnot ranking
- horse racing newsnot ranking
- race track coveragenot ranking
- racing newsnot ranking
- auckland sportsnot ranking
- racing event coveragenot ranking
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