New Thinking, from the Center for Justice Innovation’s biggest search strength is its dominance for branded-adjacent and theme-led queries such as “new innovations,” “innovative thinking,” and “neighborhood safety initiatives,” signaling strong relevance for innovation-and-safety listeners. Its clearest missed opportunity is expanding into higher-intent discovery terms like “social justice podcast/podcasts” and “criminal justice podcast” (including Matt Ford–specific and “investigative journalism podcast” phrasing) where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- new innovations#1Apple
- innovative thinking#1Apple
- neighborhood safety initiatives#1Apple
- perpetrator habits#1Apple
- courtroom experience#2Apple
- offender accountability#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- social justice podcastnot ranking
- social justice podcastsnot ranking
- criminal justice podcastnot ranking
- matt ford criminal justice podcastnot ranking
- criminal justice podcast hostnot ranking
- investigative journalism podcastnot ranking
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