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Podcast SEO Report

Need To Know

Bryce ZabelSociety & CultureNews89 episodes · latest Jul 05, 2026

Need To Know is strongest on search visibility for niche, high-intent topics such as “access to public land,” showing clear dominance for multiple related keyword targets across Apple and Spotify. The clearest missed opportunity is expanding into broader, intent-forward discovery terms like “truthseeking podcast,” “investigative podcast,” and “investigative journalism podcast,” where it currently doesn’t show up.

4.7*821 ratings
97shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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