Navigating Zero - Global Trade’s Powerful Wave of Change’s biggest search strength is its clear dominance for shipping-related terms, especially maintaining top visibility for themes like “ship emissions” and “shipping decarbonisation” on Spotify. Its clearest missed opportunity is expanding into broader audience-intent categories it doesn’t yet rank for, such as “climate solutions podcast,” “energy transition podcast,” and “sustainability podcast,” alongside higher-funnel discovery keywords like “supply chain podcast” and “global markets podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- immediate shipping#1Spotify
- ship emissions#1Spotify
- shipping decarbonisation#1Spotify
- navigating office politics#4Spotify
- powerful innovations#4Spotify
- trades business#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- climate solutions podcastnot ranking
- energy transition podcastnot ranking
- sustainability podcastnot ranking
- global markets podcastnot ranking
- sustainable living podcastnot ranking
- supply chain podcastnot ranking
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