NASPO Pulse’s biggest search strength is its strong visibility for procurement-focused queries—especially “procurement issues,” where it leads on Spotify—supported by additional traction around “state officials” and broader terms like “public procurement” and “procurement cycle.” Its clearest missed opportunity is expanding into adjacent discovery categories tied to supply-chain and learning intent, particularly “supply chain podcast” and “supply chain now podcast,” as well as “policy podcast” and “knowledge podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- procurement issues#1Spotify
- state officials#3Apple
- public procurement strategy#4Spotify
- public opinion shaping#6Spotify
- public procurement#6Spotify
- procurement cycle#6Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- supply chain podcastnot ranking
- supply chain now podcastnot ranking
- podcast educationnot ranking
- education technology podcastnot ranking
- policy podcastnot ranking
- knowledge podcastnot ranking
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