NASHCAST’s biggest search strength is its strong keyword capture around specific personalities and team-adjacent figures, consistently placing for names like Dylan Guenther and Kailer Yamamoto as well as niche search terms tied to hockey coverage topics. The clearest missed opportunity is expanding into broader discovery queries for general hockey and NHL podcast intent—such as “nhl podcast,” “hockey podcast,” and related “sports podcast hockey”/“shaw sports podcast” phrasing—to broaden top-of-funnel search reach.
Keywords the show is winning
Search terms this show already ranks for today.
- dylan guenther#1Apple
- kailer yamamoto#2Apple
- nasha mash#2Spotify
- brendan mcevoy childhood documentary#2Apple
- lawson crouse#3Apple
- sebastian cossa#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- nhl podcastnot ranking
- hockey podcastnot ranking
- hockey podcast hostsnot ranking
- sports podcast nhlnot ranking
- shaw sports podcastnot ranking
- sports podcast hockeynot ranking
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