mySociety’s biggest search strength is its ability to rank for “internet freedom tools,” paired with strong visibility in adjacent areas like “transparency journalism” and “civic tech strategy,” suggesting a clear topical footprint where intent aligns with its mission. Its clearest missed opportunity is expanding into broader, culture-leaning discovery terms such as “society and tech” and “social good tech,” which would broaden reach beyond narrowly tool- or policy-focused searches.
Keywords the show is winning
Search terms this show already ranks for today.
- internet freedom tools#1Apple
- transparency journalism#2Spotify
- civic tech strategy#10Apple
- government decision tools#13Apple
- journalism prizes#22Apple
- grassroots organizations#24Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- society and technot ranking
- good societynot ranking
- we society podcastnot ranking
- society culture documentarynot ranking
- social good technot ranking
- tech for social goodnot ranking
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