“My Hockey Hero” shows its biggest search strength in broad audience-friendly discovery terms tied to personality and featured talent, most clearly through “dean personality,” where it already performs strongly on Apple and also has credible visibility on Spotify. Its clearest missed opportunity is expanding into higher-intent, intent-aligned search phrases like “hockey storytelling” and “hockey podcasts,” since it does not yet rank for storytelling- and podcast-category keywords that could better capture listeners looking specifically for hockey narrative content.
Keywords the show is winning
Search terms this show already ranks for today.
- dean personality#2Spotify
- jaxon cover#2Apple
- diverse players stories#11Spotify
- hero talent#18Spotify
- rising hero#21Spotify
- professional hockey players#26Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey storytellingnot ranking
- hockey storiesnot ranking
- nhl players storiesnot ranking
- hockey community storiesnot ranking
- hockey journey storiesnot ranking
- hockey podcastsnot ranking
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