Mum Club’s biggest search strength is its strong visibility for practical parenting-intent terms on Apple Podcasts, especially “judgement free training” and “toilet training” topics. The clearest missed opportunity is expanding discovery around broader audience/community keywords—such as “mum life,” “mums,” and “community for mothers”—that it does not yet rank for, which could help it reach listeners searching for belonging and support rather than only specific tips.
4shows recommend it
Keywords the show is winning
Search terms this show already ranks for today.
- judgement free training#3Spotify
- toilet training advice#3Spotify
- toilet training#6Spotify
- travel hacks for families#8Apple
- spending limits adhd#21Apple
- teen friendship problems#30Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- mumsnot ranking
- mum networknot ranking
- mum lifenot ranking
- community for momsnot ranking
- solo mum advicenot ranking
- community for mothersnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free