Moving The Needle’s biggest search strength is clearly its dominance across spa-focused marketing queries, especially “spa marketing courses,” where it leads on Apple and holds a strong position on Spotify. The clearest missed opportunity is expanding beyond the spa niche to capture broader “digital/health (medical) marketing podcast” search intent, including terms like “digital marketing podcast,” “digital marketing podcasts,” and “health podcast marketing.”
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Keywords the show is winning
Search terms this show already ranks for today.
- spa marketing courses#1Apple
- spa local seo#2Apple
- spa membership sales#2Apple
- spa branding social media#3Apple
- spa marketing roi#3Apple
- spa website booking#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- medical podcast marketingnot ranking
- digital marketing podcastnot ranking
- digital marketing podcastsnot ranking
- seo marketing podcastnot ranking
- digital marketing for podcastsnot ranking
- health podcast marketingnot ranking
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