Moncrieff’s biggest search strength is its strong visibility for Ireland- and setting-adjacent queries such as “lapland tourism,” with additional traction around narrative-led themes like “rich folklore” and “crime settings,” helping it stand out in Society & Culture category discovery on both Apple and Spotify. Its clearest missed opportunity is expanding beyond current storytelling and locale terms into broader Irish podcasting and culture-intent searches—including “irish podcasting,” “irish podcast,” and “irish culture podcast”—to capture higher-volume discovery demand that it is not yet ranking for.
Keywords the show is winning
Search terms this show already ranks for today.
- lapland tourism#1Apple
- rich folklore#2Apple
- irish born#2Apple
- crime settings#2Apple
- pub fights#2Apple
- storytelling events#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- irish podcastingnot ranking
- business podcast irelandnot ranking
- irish podcastnot ranking
- culture radio irishnot ranking
- irish football podcastsnot ranking
- irish culture podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free