Missing Half’s biggest search strength is its strong visibility in business growth and marketing-adjacent intent queries, including “ad spend analysis” and related topics like “equity branding” and “buyer persona challenges.” Its clearest missed opportunity is expanding into core B2B discovery terms it doesn’t yet rank for, such as “digital marketing for b2b,” “marketing strategy b2b,” and “marketing for b2b companies.”
Keywords the show is winning
Search terms this show already ranks for today.
- ad spend analysis#1Apple
- equity branding#2Apple
- capital growth tips#2Apple
- kellogg thought leadership#2Apple
- buyer persona challenges#3Apple
- private label manufacturer#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- digital marketing for b2bnot ranking
- digital marketing b2bnot ranking
- marketing for b2b companiesnot ranking
- manage marketingnot ranking
- marketing challenges b2bnot ranking
- marketing strategy b2bnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free