Mind the Gap’s biggest search strength is its strong discovery around “stigma” and “mental illness” intent, particularly with “stigma around mental illness” leading on Apple while also performing well on related stigma and coping strategy queries. Its clearest missed opportunity is expanding into broader “mental health podcast” category searches—especially formats targeting younger audiences, such as “teen mental health podcast” and “mental health podcast for young adults,” where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- stigma around mental illness#1Spotify
- embracing mental differences#3Apple
- illness coping strategies#10Spotify
- coping strategies illness#10Spotify
- social stigma discussions#12Apple
- mens stigma mental health#14Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- mental health podcastnot ranking
- teen mental health podcastnot ranking
- mental health podcastsnot ranking
- mindset, mental health, self-help podcastnot ranking
- positive mental health podcastsnot ranking
- mental health podcast for young adultsnot ranking
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