The Microsoft Threat Intelligence Podcast’s biggest search strength is its domination of branded and adjacent topical queries around threat intelligence and security, particularly “security advancements” and “social engineering impact,” where it holds the top visibility. Its clearest missed opportunity is expanding beyond those topic/brand-adjacent terms into broader discovery searches like “cybersecurity podcast” and “best cybersecurity podcast,” including “cybersecurity guest interviews” and “cybersecurity stories,” which it does not yet rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- micro podcast#1Spotify
- micro-podcast#1Spotify
- microsoft technology#1Apple
- security advancements#1Apple
- social engineering impact#1Apple
- threat intelligence tools#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech security podcastnot ranking
- cybersecurity podcastnot ranking
- cybersecurity storiesnot ranking
- best cybersecurity podcastnot ranking
- cybersecurity podcastsnot ranking
- cybersecurity guest interviewsnot ranking
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