Michigan Public Presents’ biggest search strength is its ability to capture discovery around “michigan culture,” where it also performs strongly alongside “public culture” themes. Its clearest missed opportunity is branching into higher-intent categories it isn’t yet surfacing for—especially “political podcasts” and investigative/policy-adjacent queries like “investigative journalism podcast” and “policy podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- michigan culture#2Apple
- archival audio puzzles#3Apple
- pizza supply chain#4Apple
- public vote#7Spotify
- streaming projects#9Spotify
- public culture#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- political podcastnot ranking
- political podcastsnot ranking
- award-winning podcastnot ranking
- policy podcastnot ranking
- investigative podcast previewsnot ranking
- investigative journalism podcastnot ranking
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