The Michael J. Lilly Podcast’s biggest search strength is its visibility for “pastoral management,” supported by placements across both Apple and Spotify. Its clearest missed opportunity is expanding into broader “theology” and “faith” discovery terms—especially “theology podcast” and “faith podcast”—to capture higher-intent searchers who aren’t currently being reached by the show’s existing keyword footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- pastoral management#14Apple
- redemptive theology#47Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- theology podcastnot ranking
- christian testimony podcastnot ranking
- faith podcastnot ranking
- christian faith podcastnot ranking
- christianity podcastnot ranking
- faith podcast teachingnot ranking
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