McPherson News & Sports’ biggest search strength is its ability to capture high-intent, locality-adjacent queries such as “mcpherson college,” alongside strong niche coverage terms like “ad astra” and “dog mourning,” suggesting reliable discoverability beyond pure sports. Its clearest missed opportunity is expanding into broader, more competitive category phrases—especially “local sports radio” and “sports radio” themes—where it currently does not rank, limiting visibility for general sports-radio searches.
Keywords the show is winning
Search terms this show already ranks for today.
- ad astra#13Apple
- mcpherson college#15Apple
- dog mourning#18Apple
- radio ads#21Apple
- neighbor assistance#22Apple
- twin valley league#29Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- american sports radionot ranking
- local sports radionot ranking
- sports sports radionot ranking
- kcaa radionot ranking
- sports radionot ranking
- audacy sportsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free