Matthew Heneghan: Unfiltered shows its biggest search strength in high-intent topics around service and resilience, with strong presence for keywords like “honouring service” and related recovery-focused queries that it is ranking for on both Apple and Spotify. Its clearest missed opportunity is expanding into broader “mental health” discovery terms—especially Canada-specific and lived-experience phrases such as “mental health podcast Canada” and “mental health personal stories”—which it currently does not rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- honouring service#1Apple
- paramedic burnout help#2Apple
- ptsd recovery tips#3Apple
- canadian unity#4Apple
- cancer positivity guide#4Apple
- veteran pride#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- mental health lived experience podcastnot ranking
- mens honest storytellingnot ranking
- mental health bloggernot ranking
- mental health podcast canadanot ranking
- mental health personal storiesnot ranking
- honest personal storiesnot ranking
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