“Maternals Dispatches with Hollie McKay” shows its biggest search strength in audience-searched identity terms like **“maternal resilience,”** where it is the leading podcast match on Apple and also performs strongly on Spotify. Its clearest missed opportunity is breaking into broader **journalism** discovery intent—missing rankings for **“journalism show,” “journalism podcasts,” “travel journalism,”** and **“weekly news show,”** despite already ranking for policy, rights, and human-rights-adjacent themes.
Keywords the show is winning
Search terms this show already ranks for today.
- maternal resilience#1Spotify
- maternal stories#6Spotify
- human rights travel#23Spotify
- health policy rights#29Spotify
- cost reporting#31Spotify
- fostering empathy#32Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- journalism shownot ranking
- journalism podcastsnot ranking
- journalism storiesnot ranking
- journalistic storiesnot ranking
- travel journalismnot ranking
- weekly news shownot ranking
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