Mark Leonard's World in 30 Minutes has its biggest search strength in niche, topic-specific queries—especially “economic coercion,” where it leads on Apple—signaling strong intent-match from listeners looking for that framing. Its clearest missed opportunity is broader category and discovery terms, as it does not yet rank for general labels like “current events podcast,” “news podcast,” or “global affairs podcast,” which could expand top-of-funnel search traffic beyond the currently covered niche topics.
Keywords the show is winning
Search terms this show already ranks for today.
- economic coercion#2Apple
- dogma violence#2Apple
- community policy debate#3Apple
- population mobility caribbean#3Apple
- defense policy debate#3Apple
- european b2b speakers#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- current events podcastnot ranking
- weekly podcast newsnot ranking
- 20 minute podcastnot ranking
- global affairs podcastnot ranking
- news podcastnot ranking
- political podcast irelandnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free