The MaltPrat Podcast’s biggest search strength is its visibility around “whisky culture,” where it currently shows up on both Apple and Spotify. Its clearest missed opportunity is expanding into beer-adjacent discovery terms such as “beer industry podcast,” “beer review podcast(s),” and “beer podcast interviews/banter/hosts,” which are not yet present in its keyword rankings.
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Keywords the show is winning
Search terms this show already ranks for today.
- whisky culture#8Apple
- whiskey culture#77Apple
- whiskey ratings#83Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- beer industry podcastnot ranking
- beer review podcastnot ranking
- beer review podcastsnot ranking
- beer podcast interviewsnot ranking
- beer podcast banternot ranking
- beer podcast hostsnot ranking
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