“Making the Media” shows its biggest search strength in workflow- and technology-focused discovery terms, notably ranking for “workflow for editors” and related “digital post workflows” queries on both Apple and Spotify. Its clearest missed opportunity is expanding into broader audience-levelling reach around the podcast-category and industry-hub phrases it does not yet rank for, such as “media trends podcast” and “podcast industry insights.”
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Keywords the show is winning
Search terms this show already ranks for today.
- lightweight technology#9Apple
- digital post workflows#11Apple
- svt journalists#11Apple
- film technology#13Apple
- workflow for editors#13Apple
- remote editing workflows#13Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- entertainment industry podcastnot ranking
- media trends podcastnot ranking
- creative industry podcastnot ranking
- marketing podcast interviewsnot ranking
- podcast industry insightsnot ranking
- podcast industry newsnot ranking
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