Making Sense’s biggest search strength is broad topical reach across macro themes like geopolitical, trade policy, and economic indicators, showing consistent ranking performance for those intent-heavy queries. Its clearest missed opportunity is expanding into capital-markets–focused discovery terms—especially “financial markets podcast” and “capital markets podcast”—to better capture listeners seeking investing and investor-oriented insights.
Keywords the show is winning
Search terms this show already ranks for today.
- geopolitical developments#2Apple
- trade policy developments#2Apple
- home sales data#2Apple
- employment data#5Apple
- investment decision making#6Spotify
- trade policy impact#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- capital markets insightsnot ranking
- financial markets podcastnot ranking
- investing insightsnot ranking
- investors insightsnot ranking
- investor insightsnot ranking
- capital markets podcastnot ranking
This is a fraction of what PodSEO sees.
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