Make It Matter’s biggest search strength is its current keyword momentum around its established topic focus, giving it reliable visibility where listeners are already searching. Its clearest missed opportunity is expanding into purpose-driven and marketing-oriented search intent—especially queries like “purpose driven podcasting,” “podcast for marketing teams,” and “marketing podcast for entrepreneurs”—to capture a broader audience looking for actionable strategies.
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- purpose driven podcastingnot ranking
- purpose driven podcast strategiesnot ranking
- podcast for marketing teamsnot ranking
- marketing podcastnot ranking
- marketing podcast for entrepreneursnot ranking
- creative podcast marketingnot ranking
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