Lochhead on Marketing’s biggest search strength is its consistent, top-visible performance for craft and startup-marketing name-and-topic queries, including “craft market venture” and “grassroots marketing small business,” which signals strong topical authority where niche audiences are looking. Its clearest missed opportunity is expanding into broader, intent-driven discovery phrases like “marketing podcast for entrepreneurs” and “business podcast marketing,” where it currently does not rank despite matching the podcast’s likely audience profile.
Keywords the show is winning
Search terms this show already ranks for today.
- craft market venture#1Apple
- grassroots marketing small business#1Apple
- anika nilles#1Apple
- gina bianchini#1Apple
- startup craft business#2Apple
- intellectual capital#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing podcast for entrepreneursnot ranking
- entrepreneur podcast marketingnot ranking
- marketing with podcastnot ranking
- business podcast marketingnot ranking
- startup marketing podcastsnot ranking
- marketing for podcastsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free