Lloyd’s List: The Shipping Podcast shows its biggest search strength in maritime leadership–adjacent queries, most notably “women led trends,” “ship emissions,” and “gulf shipping industry,” where it secures top visibility on both Apple and Spotify. Its clearest missed opportunity is broader discovery through general “industry news” and “industry insights” search terms—especially “shipping industry news,” “freight industry news,” and “logistics industry news,” along with broader variants like “shipping industry” and “transport industry insights.”
Keywords the show is winning
Search terms this show already ranks for today.
- women led trends#1Apple
- ship emissions#1Apple
- escort security measures#1Apple
- gulf shipping industry#1Apple
- maritime leadership#2Apple
- city trade patterns#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- shipping industry newsnot ranking
- freight industry newsnot ranking
- transport industry newsnot ranking
- shipping industrynot ranking
- transport industry insightsnot ranking
- logistics industry newsnot ranking
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