Live Like a Leader with John Bates is showing its biggest search strength in niche, topic-led discovery keywords—especially “microexpression training” and other specialized leadership-adjacent queries where it is already ranking on Apple and Spotify. Its clearest missed opportunity is broader, intent-heavy “leadership speaker(s)” and “leadership podcast” search terms, including “companies leadership speakers,” “leadership speaker,” “communication for leaders,” and “leadership and communication,” where it currently has no visibility.
Keywords the show is winning
Search terms this show already ranks for today.
- save wildlife stories#4Apple
- professional seamanship#5Apple
- microexpression training#5Apple
- country building#6Apple
- pfizer uk corporate strategy#6Apple
- unconventional views#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- companies leadership speakersnot ranking
- leadership speakernot ranking
- communication for leadersnot ranking
- leadership speakersnot ranking
- leadership and communicationnot ranking
- leadership podcastnot ranking
This is a fraction of what PodSEO sees.
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