Listen and LERn: The LER Podcast’s biggest search strength is its strong visibility for campus-and-alumni intent terms like “u of i” and “champaign urbana,” which positions it well for highly specific discovery queries. Its clearest missed opportunity is expanding into broader education- and educators-focused search terms (e.g., “education podcast,” “educational podcast,” “educators podcast,” and “education technology podcast”) to capture a wider audience beyond university-related searches.
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Keywords the show is winning
Search terms this show already ranks for today.
- u of i#2Apple
- champaign urbana#4Spotify
- uiuc engineering alumni#9Apple
- confidence in teaching#17Apple
- transition from teaching#17Apple
- career change from teaching#17Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- employee relations podcastnot ranking
- educational podcastnot ranking
- podcast educationnot ranking
- education podcastnot ranking
- education technology podcastnot ranking
- educators podcastnot ranking
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