Leadership & Learning w/Dr. JBT’s biggest search strength is its visibility for topic-led queries like “lateral leadership,” alongside adjacent leadership themes such as “advancing leadership” and “complex times,” positioning it as a strong match for listeners seeking specific leadership concepts. The clearest missed opportunity is expanding beyond branded/topic indexing into broader intent phrases—especially “leadership podcast,” “leadership lessons podcast,” and “leadership podcast interviews”—which would better capture discovery-driven searches.
Keywords the show is winning
Search terms this show already ranks for today.
- lateral leadership#1Apple
- advancing leadership#2Spotify
- brown leadership#3Spotify
- complex times#4Apple
- learning experience leadership#7Spotify
- doctor learning#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership lessons podcastnot ranking
- leadership podcastsnot ranking
- leadership podcast coachingnot ranking
- business leadership podcastnot ranking
- leadership podcast interviewsnot ranking
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